Circulation Information

Early Childhood News reaches buyers and influencers in the largest child care centers in the country. Our circulation file is made up of approximately 60% directors, who make the majority of purchasing decisions, 20% owners, who make purchasing decisions for high ticket items and 20% teachers/caregivers, whose influence is felt in the purchase of many products, particularly classroom materials.

As the only early childhood magazine offering its readers a Professional Development Program that allows them to earn continuing education credits (CEU) from the University of Wisconsin-Stout, Early Childhood News’ readers are among the most dedicated professionals in the business of early childhood education.

Readers use Professional Development articles to fulfill their continuing education requirements and for staff training, which accounts for the magazine’s 6-person pass-along rate and long shelf life.

• 83% of our readers say they subscribe to Early Childhood News for the Professional Development Program.
• 34% of our readers say they use the magazine to fulfill staff training requirements.
• 67% of our readers keep their copies of Early Childhood News for 12 months or more.
• 82% share articles with other child care professionals.
• 66% clip and file articles for future reference.
• 49% of the magazines find their way to the staff lounge or resource room.

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