Depth of Column: 10 inches One page bleed, untrimmed size: 8-1/8" x 11-1/8". Trim size: 7-7/8" x 10-7/8". Live matter should be 1/4" inch from trim edge. Printing: web offset.

Materials
Complete materials: Four-color process offset film and color proof: supply complete composited film negatives, right reading, emulsion down, 133 line screen. All negatives should have four center register marks located outside of trim area. Progressive proofs, cromalins or matchprints preferred; color keys acceptable.

Black-and-white and two color: Offset negatives, right reading, emulsion side down, 133 line screen preferred.

Color rotation: 4-color-black, cyan, magenta, and yellow. Supply progressive proofs with color bars on paper comparable to 50#, No. 5 production grade coated web offset.

Incomplete materials: Film or mechanicals that require shooting or stripping of halftones, screens, typesetting, or conversion to final negatives or other preparation work ordered will be subject to extra charges. This charge will be billed to the advertiser or its agency.

Custom service: all custom service, including typesetting, repair work, and converting disk information to film will be billed to the advertiser or its agent and is not commissionable. Rates for all such work are available on request.

Proofs are not furnished unless specifically requested in writing and material is supplied at least two weeks in advance of regular closing date. Proofs will be billed separately.

Preprinted inserts furnished by advertiser. Contact Advertising Production Manager for acceptability, mechanical requirements, closing date, and shipping instructions.

All materials, except inserts, should be sent to: Adv. Prod. Mgr., Early Childhood News, 330 Progress Road, Dayton, OH, 45449, (937) 847-5900, Fax (937) 847-5910

Copy and Contract Regulations
Only the conditions appearing in this rate card are binding upon the publisher. The publisher shall not be bound by any conditions, printed or otherwise, appearing on order blanks, in agency forms, with copy instructions, or otherwise that conflict with the provisions of this rate card.

The publisher reserves the right to exclude any advertising that, in the publisher's opinion, does not conform to the standards of the publication. All advertisements must be clearly and prominently identified by a trademark and/or the signature of the advertiser. The word "advertisement" shall be printed at either the top or bottom of advertisements that, in the opinion of the publisher, might be confused with editorial pages.

The advertiser and its advertising agency, if there is one, shall be jointly and severally liable for payment of all monies due and payable to the publisher.

The forwarding of an insertion order or space contract shall be construed as acceptance of all rates and conditions set forth in this rate card.

Rates are subject to change without notice.

Frequency discounts are based on school or calendar year. Cancellation of space reservation by the advertiser or its agent will result in an adjustment of the rate based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

All advertising composition and camera-ready preparation must be separately paid for by the advertiser.

All position stipulations that appear on orders will be treated as requests unless guaranteed in writing by the publisher.

The publisher assumes no liability for errors in key numbers, the free information section, or advertisers' index.

Publisher shall not be liable for any costs or damages if for any reason the publisher fails to publish an advertisement.

In consideration of the publication of an advertisement(s), the advertiser and/or agency will fully indemnify and save the publisher harmless from and against any judgments, costs, expenses, or disbursements incurred from any claim(s) or suit(s) arising out of publication.

Circulation Information
Early Childhood News reaches nearly 24,000 directors, owners, teachers and administrators of the top child care centers, pre-schools, and Head Starts in the country. Enrollments are in the upper brackets and reached with controlled and paid circulation. Bonus distribution available at major trade shows.

Miscellaneous
Established 1988
Publisher: Peter Li Education Group, 330 Progress Rd., Dayton,OH 45449. Phone 937/847-5900, Fax 937/847-5910

Reader Inquiry Card
Advertisers will receive a free number on the Reader Inquiry card. Names, addresses and telephone numbers of all readers interested in your products will be sent to your for up to 90 days after your ad appears.

Direct Mail Lists
The Early Childhood News subscriber list is available at a discount for use by advertisers. This list, updated regularly, is one of the most responsive in the education field.